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Les Galeries St Lambert

Client

Les Galeries St-Lambert

Sector

Retail, Lifestyle

Start of the collaboration

May 2025

Website

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Cristelle Rothfuss

Les Galeries St Lambert (AG Real Estate)

★ ★ ★ ★ ★

"The agency conducted a PR campaign for the Galeries St Lambert and the Liège city center in connection with the new tramway, aiming to boost the commercial appeal of the heart of Liège. We loved their creative approach, the high quality of their recommendations, their responsiveness, their great customer service, and the final results!"

Revitalising the heart of Liège

Located in the heart of Liège on Saint-Lambert Square, the Galeries St-Lambert are one of the most important shopping centres in Wallonia, bringing together 40 stores, Horeca establishments, and several major international brands. In a context of revitalisation following infrastructure works related to the arrival of the tram, the Galeries approached us to enhance their image and strengthen their attractiveness.

Strategy and results

The strategy implemented aimed to support the retailers and reaffirm the role of the Galeries St-Lambert as a commercial and social engine of the city centre. Through a targeted media campaign, we succeeded in generating a strong and positive visibility, with significant outcomes such as a report on the RTBF news and articles in La DH, La Libre, as well as on RetailDetail. These actions contributed to repositioning the Galeries as a dynamic, accessible, and fully revitalised place.